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How Long Before Adam Driver Takes Over the World in This Squarespace Commercial?
Maybe you just watch the Super Bowl for the commercials. I’m OK with that. There’s always AT LEAST one short clip that catches my attention. In this case, it’s the Squarespace ad with Adam Driver (I mean, really he’s Kylo Ren).
Basically, it goes like this. Adam learns that Squarespace is a website that makes websites. Wouldn’t that be like an Adam Driver making Adam Drivers? So, that’s what he does.
It’s a funny commercial, but it also leaves many unanswered questions. So, let’s just see if we can answer some of them.
How fast does he replicate?
Is he reproducing or replicating? I’m not sure of the best term, but the key is that each Adam makes at least one Adam — more like two more Adams. It’s sort of difficult to tell from the clip, so I’m going to have to make some estimations.
Clearly in the first move, Adam makes two more Adams. Using my video analysis techniques (Tracker Video Analysis), I can measure the time between new…